Since the rise and dominance of search engines, keyword rankings have been one of those elusive tricky topics that can be a hit or miss, and with the wrong miss-step, it can reflect in a companies ROI. Before we take a deep dive into this essential topic, it’s paramount that you are briefed on all that a keyword entails.

But let’s take a quick pause before we take a deep dive into this essential topic, and to be effective with your SEO strategy, you must first grasp how the dominant search engines interpret keywords.

So what are Keywords?

A keyword is a word that accurately represents the content on your page. It is that specific search term that you want to rank for with a particular high-value page. So when an individual surfing the internet searches for that phrase or keyword in Google, Bing, or other major search engines, they should find that particular phrase or keyword on your website.

Keywords can also be seen as a simple term that we input on a search engine when we are in search of specific answers, products, services, or knowledge. This vital search engine element has strategic significance and purpose because the search engine algorithm uses keywords to answer the visitor’s questions and serve up the most relevant content to match the user’s queries.

The right keywords play a significant role in luring customers to your business. You will certainly want to rank high for the keywords or terms that your audience uses when performing search queries. To achieve this, you will need the ideal keywords that best depict what your potential customers are searching for. Most importantly, you want to have premium content your prospective customers need.

By placing the right keywords on your blog posts, in your content, and on your website, you make it quite easy for the search algorithms (here’s the official computer science definition as defined by Wikipedia) to serve up content that’s relevant to your users. To effectively reap the benefits of keywords, it is paramount that you don’t stuff your content with keywords or hide terms where they don’t belong.

Techniques like these are known as Black Hat SEO tactics (check out this post by HubSpot for more info on this topic), and if the search algorithms notice this behavior, the penalty can be severe. It can get you banned from search engine results pages altogether. Instead, write for your audience or potential customers and optimize your pages for search engines.

Below are 3 tips for better Search Engine Results

1. Keywords and Marketing your business

Like earlier stated, as a business owner or online marketer, keywords play a significant role in creating the ideal awareness for your products and services. Utilizing the right keywords is paramount to the success of your business, and learning how best to use these keywords is also essential if you wish to be found online by your potential customers. You can increase your business and drive sales by using the appropriate keywords. These keywords can guide your potential customers to convert on your e-commerce site, where you have your products and services. Keywords are also crucial to every form of marketing strategy you can think of, without a proper keyword strategy, it would be challenging to drive traffic to specific high-value conversion pages.

2. Keywords can affect your website ranking

Even if you post high-quality content that is quite captivating on your website, there is a considerable possibility that such a site may rank low in search, simply because there is an inappropriate use of keywords in the published content. To prevent such an occurrence, you should include keywords in the appropriate places to enable your website to rank high.

3. Drive Visitors to your website

As the search algorithm weighs in its different factors when ranking a page, like domain authority and relevancy, it analyzes the words on the page to return the most appropriate match to the user’s query. Now imagine this, if every word in a post about the creative work of a design agency is utilized twice, it means all words are of the same importance. The search algorithm won’t know which of those words are crucial and which aren’t.  So if you want to drive visitors to your website, ensure you optimize your content with relevant keywords that answer your visitor’s questions. But Google isn’t the sole reason why keywords are so relevant, and it is less important simply because you should often concentrate on the visitors, users, and potential clients. With an SEO keyword, you can attract people to your page, thus, ultimately increasing your traffic. On the other hand, if you use an inappropriate keyword, your page will be void of visitors, because your keyword doesn’t match what your potential customer or audience is after.

If you are struggling with constructing ideal keywords for your business, brand, or product, contact us to assist you in developing a keyword strategy that is sure to drive results.